A Study Of E-Shopping Intention In Malaysia: The Influence Of Generation X & Y
Developments in the commercial sector, coupled with the increasing popularity of the Internet in recent years, have made Malaysian companies more aware of the importance of E-business in gaining a competitive edge in the global market. Therefore, a better understanding of the factors that influen...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AENSI
2012
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1212/1/28-35.pdf http://eprints.intimal.edu.my/1212/ |
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| Institution: | INTI International University |
| Language: | English |