The Impact of Social Media Marketing – Study from Malaysia Perspective

• Main Authors: Kumarashvari, Subramaniam, Nasreen, Khan
• Format: Article
• Language: English
• Published: INTI International University 2019
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.intimal.edu.my/1362/1/ij2019_63.pdf; http://eprints.intimal.edu.my/1362/; https://intijournal.intimal.edu.my
• Institution: INTI International University

In Malaysia, banks are mindful of the power of social media, and are active on social media platform, because they want to meet the rising customers’ expectations for personalization and demonstrating value to them. On the other hand, fierce commercial competition, extensive customers demand and ne...