Factors Leading to Customer Loyalty in the Domestic Banks in Malaysia – A Perspective from the Social Networking Sites
In Malaysia, banks are still struggling to cultivate loyal customers, little agreement among bankers as to what variables contribute to customer loyalty. Numerous empirical studies were conducted to investigate on the factors that lead to customer loyalty but there were no unified solution especiall...
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| Format: | Article |
| Language: | English |
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INTI International University
2018
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| Online Access: | http://eprints.intimal.edu.my/1495/1/v1_2018_36.pdf http://eprints.intimal.edu.my/1495/ http://intijournal.intimal.edu.my/intijournal.htm |
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| Institution: | INTI International University |
| Language: | English |