Innovative Packaging Attributes and Customer Purchase Intention in Snack Foods
Packaging is now an important aspect of marketing and is treated as one of the most influential factors concerning consumer purchase decision at the point of purchase. The purpose of this study is to determine what kind of innovative packaging attributes will influence the purchase intention of cust...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2018
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1497/1/v1_2018_40.pdf http://eprints.intimal.edu.my/1497/ http://intijournal.intimal.edu.my/intijournal.htm |
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| Institution: | INTI International University |
| Language: | English |