Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies

• Main Authors: R., Krishnadas, R., Renganathan
• Format: Article
• Language: English
• Published: INTI International University 2022
• Subjects: H Social Sciences (General); HF Commerce; HG Finance
• Online Access: http://eprints.intimal.edu.my/1619/1/ij2022_15.pdf; http://eprints.intimal.edu.my/1619/; https://intijournal.intimal.edu.my/intijournal.htm
• Institution: INTI International University

In the health care system, over-the-counter (non-prescribed) drugs play a crucial role in the medication process. Over-the-counter (OTC) drugs are medicinal products sold without a doctor's prescription. Without seeking care from health professionals, OTC medications are safe and effective for...