The Relationship Between Consumer Values, Needs and Purchase Behavior of Men’s Facial Skin Care Products in Malaysia Based on Gender
The cosmetic market has been cornered by women for a long time. People also consider that beauty is a necessary part of women’s life. However, time has changed. Men in modern society around the world are starting to jump into the cosmetic market and showing an increasing interest in their physical a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/242/1/BMAUH_March2006_No.1%28Ding_Xiao_Qin%29.pdf http://eprints.intimal.edu.my/242/ |
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| Institution: | INTI International University |
| Language: | English |