Indonesian Airlines’ Electronic Ticketing Web Page: Influence of Web Page Dimensions on Customer Satisfaction Leading To Favorable Repeat Purchase Intention

• Main Author: Susanto, Edy
• Format: Thesis
• Language: English
• Published: 2011
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.intimal.edu.my/585/1/MBA%20-%2044.pdf; http://eprints.intimal.edu.my/585/
• Institution: INTI International University

Electronic commerce (e-commerce) has been widely adopted by companies in different industry to promote and to sell their products and services, including the airline industry. Numerous Indonesian airline companies have employed electronic ticketing (e-ticketing) website service to promote and to sel...