The Influence of Product Attributes Evaluation towards Proton Car Purchase Decision in China
Product attributes of a product influence customers’ purchase decision, it plays an indispensable role in customers’ purchase decision making process. This study is conducted to identify the product attributes that influence Chinese car buyers’ Proton car purchase decision, and discover the most inf...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/588/1/MBA%20-%2047.pdf http://eprints.intimal.edu.my/588/ |
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| Institution: | INTI International University |
| Language: | English |