Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia
One out of every seven people in the world today has a Facebook page and about four out of every five active internet users visit social networking sites and blogs. There is an increasing adoption of social media advertising by corporations. Social media has become an integral part of the consumer...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/628/1/2016-May-%20Research%20Journal%20of%20Social%20Science%20and%20Management.pdf http://eprints.intimal.edu.my/628/ |
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| Institution: | INTI International University |
| Language: | English |