Factors Affecting Luxury Products Preference among Foreign Students in Malaysia
This research aims to identify the factors influencing foreign students towards luxury product preference in Malaysia. More specifically, it is to consider the combined effect of culture, social values, individuals and group needs. In the past five years, more and more students chose Malaysia as th...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/694/1/MBA%2089.pdf http://eprints.intimal.edu.my/694/ |
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| Institution: | INTI International University |
| Language: | English |