The Impact of Relationship Marketing On Customer Loyalty in Malaysian Banks
With a high competition in service market, firms seek to find the best way to create their loyalty customers. Then many service providers, especially banks, use relationship marketing as a strategic approach to maintain long-term relationship with customers. By conducting long-term relationship with...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/771/1/101.pdf http://eprints.intimal.edu.my/771/ |
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| Institution: | INTI International University |
| Language: | English |