Factors Influencing Malaysian Users’ Satisfaction and Loyalty of Mobile Instant Messaging (MIM) Apps Services
As wireless technology develops, more and more people are becoming familiar with Mobile Instant Messaging (MIM) as a means of communication due to its convenience for consumers. It is most widely adopted by young adults. As more people start using this mode of messaging there is an increase in the M...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/780/1/110.pdf http://eprints.intimal.edu.my/780/ |
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| Institution: | INTI International University |
| Language: | English |