Young Adult’s Online Shopping Behavior: A Case on Malaysian Perspective

Prior research focused on online shopping behavior of various different age groups including young adults. Yet, the impact of peer influence when young adults’ make the decision to shop online has not been explored in the context of Malaysia. In order to fill this gap, this study extends the previo...

Full description

Saved in:
Bibliographic Details
Main Author: Yoo, Mei Teen
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:http://eprints.intimal.edu.my/794/1/124.pdf
http://eprints.intimal.edu.my/794/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: INTI International University
Language: English