The Effects of Shopping Orientations on Online Purchase Intention in Malaysia
There are about 17.7 million internet users in Malaysia which accounts for 60.7% of the total Malaysian population. Among the e-commerce, online shopping is a potential and growing industry in almost every nation includes Malaysia. However, Malaysians are relatively reluctant to shop online which co...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/808/1/137.pdf http://eprints.intimal.edu.my/808/ |
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| Institution: | INTI International University |
| Language: | English |