An Exploratory Study on Customer Perceived Value on Purchasing Behavior of Green Food among Consumers in Klang Valley
Customer perceived value, continued as fundamental source of growth momentum and an engine of constant development, become a focus of research in marketing. However, few researchers have studied on food with the major concentration on the service and consumer durables. On the other hand, with the de...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/841/1/154.pdf http://eprints.intimal.edu.my/841/ |
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| Institution: | INTI International University |
| Language: | English |