A Study on Factors Affecting the Interest of People Buying Tablet in Klang Valley
This study aim to examine the structural relationship between social influence, brand name, functionality, complexity, and cost level with tablet buying decision in Klang Valley. 385 respondents are selected randomly to answer the questionnaires, questionnaires consists of Section A, which designed...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/842/1/155.pdf http://eprints.intimal.edu.my/842/ |
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| Institution: | INTI International University |
| Language: | English |