Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults in Malaysia
As wireless technology develops, the rapid explosion of mobile phones along with the technological development has created a whole new marketing medium named mobile advertising. It is the most widely adopted to promote the products or services by the marketers. As more popular start using this chann...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/845/1/158.pdf http://eprints.intimal.edu.my/845/ |
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| Institution: | INTI International University |
| Language: | English |
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