Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia

• Main Author: Shen, Jiayuan
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: HD28 Management. Industrial Management; HF Commerce
• Online Access: http://eprints.intimal.edu.my/854/1/167.pdf; http://eprints.intimal.edu.my/854/
• Institution: INTI International University

As the economic growth, the per capita national income has increased (The World Bank, 2013). In order to adapt to the need of high standard of living in Malaysia, thus, more and more business brands have appeared in Malaysia’s market cater, and more substitutes and advertising also become more and m...