Private Brand Purchase Intention: An Analysis in Malaysia
Previous research has found that the price of the private brand and the understanding of private brand was the factor that influence on private brand purchase intention. However, this has no research has examine the factor influence on private brand purchase intention from consumers’ attitude toward...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/863/1/176.pdf http://eprints.intimal.edu.my/863/ |
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| Institution: | INTI International University |
| Language: | English |