Influences of Korean Wave on the Intention of Visiting Korea in Generation Y Malaysia
Recently, Korean Wave had become one of the popular cultures through globalization. The purpose of the study is investigating the relationship between the influences of Korean Wave on the intention of visiting Korea in Generation Y Malaysia. There is a limited literature review which is regarding th...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/914/1/204.pdf http://eprints.intimal.edu.my/914/ |
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| Institution: | INTI International University |
| Language: | English |