Application of rhetorical styles as a determinant of the effectiveness of oral communication in public lectures

• Main Authors: Zulkifley Hamid, Norida Berhan, Kartini Abd Wahab
• Format: Article
• Language: English
• Published: Pusat Pengajian Media dan Komunikasi, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia 2015
• Online Access: http://journalarticle.ukm.my/10039/1/V31_2_39.pdf; http://journalarticle.ukm.my/10039/; http://www.ukm.my/jkom/journal/volumes/volume31-2-2015.html
• Institution: Universiti Kebangsaan Malaysia

One of the branches of knowledge that has focused on the verbal activities and speaking is rhetoric. This study aims to explore the strength of rhetoric in public lectures. This qualitative study uses four texts of distinguish lectures as the corpus of the study. Data were analyzed using models pres...