PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling

The emergence of social media had shaped the relationships between public relations practitioners, organizations and publics. Social media provides numerous opportunities of maintaining mutual relationships between these entities, specifically because of its speed and interactive potentials. Hence,...

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Bibliographic Details
Main Authors: El-Kasim, Mukhtar, Syed Arabi Idid
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:http://journalarticle.ukm.my/10544/1/17163-48645-2-PB.pdf
http://journalarticle.ukm.my/10544/
http://ejournal.ukm.my/mjc/issue/view/901
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Institution: Universiti Kebangsaan Malaysia
Language: English
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