Agenda setting: probing the issues during the 13th general election
This study discusses the development of agenda setting and its application in political communication especially in general elections in Malaysia. The vast majority of studies on Agenda Setting have found widespread support for a media influence on issue salience despite studies used different metho...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/10563/1/19083-54366-2-PB.pdf http://journalarticle.ukm.my/10563/ http://ejournal.ukm.my/mjc/issue/view/905 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |