GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters

• Main Authors: Zeti Azreen Ahmad, Ismail S.Y. Ahmed, Hartini Wakichan, Hazwani Halem, Siti Haslina Hussin, Ganiyu, Mutiu Adekunle
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2017
• Online Access: http://journalarticle.ukm.my/10566/1/19087-54093-2-PB.pdf; http://journalarticle.ukm.my/10566/; http://ejournal.ukm.my/mjc/issue/view/905
• Institution: Universiti Kebangsaan Malaysia

This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese...