Effect of rational and emotional framing on highly involved audience in severe crisis situation: an experimental study on MH370
Rational and Emotional framing is an important crisis response strategy (CRS) used by organisations in its effort to minimize damage and reputational threat of a crisis. The framing effect of a message is crucial not only in influencing the audience attitude towards the organization, but also behavi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/10569/1/18638-54351-2-PB.pdf http://journalarticle.ukm.my/10569/ http://ejournal.ukm.my/mjc/issue/view/905 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |