The role of relationship marketing in Small and Medium Enterprises (SMEs)
This study examines the role of relationship marketing on Small and Medium Enterprises (SMEs) in Indonesia. Relationship marketing is a concept in marketing management aimed at maintaining long-term relationships with customers. Meanwhile, SMEs occupy a crucial role in sustaining the economy of Indo...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10829/1/12722-48610-1-PB.pdf http://journalarticle.ukm.my/10829/ http://ejournal.ukm.my/pengurusan/issue/view/883 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |