What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; ho...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf http://journalarticle.ukm.my/10834/ http://ejournal.ukm.my/pengurusan/issue/view/883 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |