The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia

• Main Authors: Mohd Khairulnizam Ramlie, Mohd Khairul Azahari Abdul Rani, Mazia Udang, Ahmad Sofiyuddin Shuib
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2016
• Online Access: http://journalarticle.ukm.my/11448/1/14455-39848-1-SM.pdf; http://journalarticle.ukm.my/11448/; http://ejournal.ukm.my/ebangi/issue/view/809
• Institution: Universiti Kebangsaan Malaysia

Marketing communications is currently experiencing a period of major change. One of the biggest factors is a response from the current needs and high demands to replace the traditional media methods used. These changes have been impacted to the marketing communications. Since 1999 (Barnes, 1999)...