Perceived usefulness, perceived ease of use, perceived mutual relationship, perceived interactivity as determinants of social media use among pr practitioners
Social media diffusion has accentuated the practice of public relations across the globe. Studies established the social media’s impact in the promotion of mutual relationships between organizations and publics. However, most of these studies were focused on examining how organizations utilized soci...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/11450/1/14512-40000-1-SM.pdf http://journalarticle.ukm.my/11450/ http://ejournal.ukm.my/ebangi/issue/view/809 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |