Keupayaan pemasaran dalam kalangan pengusaha kecil makanan halal di Melaka Tengah: satu kajian awal
Small enterprises specializing in halal food production are important to the development of Malaysian’s economy and contribute towards reducing unemployment. This paper discusses some findings from a research on the marketing abilities of small entrepreneurs or manufacturers of halal food products....
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysia
2009
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| Online Access: | http://journalarticle.ukm.my/1264/1/1.pdf http://journalarticle.ukm.my/1264/ http://www.ukm.my/jmalim |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |