Professional ethics in commercializing blogs as a potential public relations tool
The research aims to find out whether the responses of bloggers and public relations practitioners have any implication for the practice of public relations, and, whether blogging is an ethical tool to the public relations industry. This research studies the extent of the blogola (paid-post) practic...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/13126/1/28004-85497-1-PB.pdf http://journalarticle.ukm.my/13126/ http://ejournal.ukm.my/mjc/issue/view/1086 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |