Celebrity-fan engagement on instagram and its influence on the perception of hijab culture among Muslim women in Malaysia
Celebrities who use Instagram can influence their female followers in many ways, for instance, in influencing their perceptions on body image, adoption of healthy eating lifestyles, and persuading them to purchase products or services endorsed by these celebrities. Accordingly, this study aims to ex...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/13182/1/31954-98948-1-PB.pdf http://journalarticle.ukm.my/13182/ http://ejournal.ukm.my/mjc/issue/view/1165 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |