Assessing corporate brand equity of public universities
Brand equity studies focus heavily on the brands of profit-based organisations. Similarly in Malaysia, while there have been a number of studies on leading brands owned by profit-based organisations (e.g. Petronas, Air Asia and Maxis), few studies have explored branding in relation to not-for-profit...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/13494/1/35203-110368-1-PB.pdf http://journalarticle.ukm.my/13494/ http://ejournal.ukm.my/mjc/issue/view/1210 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |