Social media and visit decision to tourist destinations: measuring the impact of instagram on expatriates in Indonesia
The Indonesian government has huge interests in increasing the number of tourists visiting Indonesia. Social media have been argued to have significant roles in influencing people to visit tourist destinations. Based on the uses and gratification perspective, this study aims to examine whether socia...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/14504/1/38601-122950-1-PB.pdf http://journalarticle.ukm.my/14504/ http://ejournal.ukm.my/mjc/issue/view/1257 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |