Examining users’ trust in the travel information provided in social networking services (SNS)
Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regres...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/14560/1/36854-116263-1-PB.pdf http://journalarticle.ukm.my/14560/ http://ejournal.ukm.my/pengurusan/issue/view/1231 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |