The combining of intrinsic and extrinsic motives for employing OTT media and comprehending the audience’s gratification in Malaysia
This article provides a conceptual framework for inspiring the audience towards the growing demands for Over-The-Top (OTT) media, as well as the evaluation of user satisfaction in Malaysia’s services. The advance of technology and innovation has made possible the integration of telecommunications...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16093/1/42965-139715-1-PB.pdf http://journalarticle.ukm.my/16093/ https://ejournal.ukm.my/mjc/issue/view/1322 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |