Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia
Previously, the use of digital visual effects (DVFx) only serves merely to fix or modify the damage or harmful elements in the post-production. Still, there are differences between improving the work and the creative effects in work. Subtracting part of the image can often be seen as a form of c...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/16655/1/45326-152427-1-PB.pdf http://journalarticle.ukm.my/16655/ https://ejournal.ukm.my/mjc/issue/view/1387 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
| Summary: | Previously, the use of digital visual effects (DVFx) only serves merely to fix or modify the damage or
harmful elements in the post-production. Still, there are differences between improving the work and the
creative effects in work. Subtracting part of the image can often be seen as a form of creativity in
generating new image elements. DVFx is also seen as a form of creative effects. It is a fascinating field of
study on 'adverse impact' or 'creative impact' in film production. Creative impact in the production
process of film is likely to lead to a new assessment on the aspects of 'creativity.' The occurrence of
technological changes that involve creative work will undoubtedly lead to a shift in creativity. Technology
and creativity or techno-creativity are likely to represent a new creative possibility and measurement in
film production using creative software as a support tool. This paper discusses the findings derived from
in-depth interviews conducted with filmmakers, visual effects artists and supervisors from Malaysia, India,
and Australia on implementing DVFx as creative support tools. The finding shows that DVFx functions as
a techno-creative device in two main areas: ideation and implementation. These two aspects involve using
DVFx as a tool for transforming the ideas and the imagination of a filmmaker into a reality on the screen.
In other words, DVFx has acted as creative support tools (CST) to increase techno-creativity, especially in
the area of visual presentation. |
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