Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia
This paper explored Non-Muslims’ beliefs about Islamic advertising. It adapted thought elicitation for data collection using ‘word association technique’. When compared to Muslims, some similar as well as very dissimilar beliefs were extracted regarding Islamic advertising. While they were categ...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16889/1/32958-145615-1-PB.pdf http://journalarticle.ukm.my/16889/ https://ejournals.ukm.my/pengurusan/issue/view/1366 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |