The strategies of television broadcast during the Covid-19 pandemic: a case study on Indonesian television
This study aims to analyse the media management strategy of Indonesian television stations during the Covid-19 pandemic. In March 2020, an outbreak of the Covid-19 pandemic in Indonesia affected the operations of broadcasting offices, which forced people to work from home. This situation affects...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/16980/1/48658-159648-1-PB.pdf http://journalarticle.ukm.my/16980/ https://ejournal.ukm.my/mjc/issue/view/1401 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
| Summary: | This study aims to analyse the media management strategy of Indonesian television stations during
the Covid-19 pandemic. In March 2020, an outbreak of the Covid-19 pandemic in Indonesia affected
the operations of broadcasting offices, which forced people to work from home. This situation affects
the operations, strategy, and content of the television industry. The object of research is Kompas TV,
one of the largest media companies in Indonesia, which was the first to implement a digital concept
for its customers. The concepts of planning, organising, actuating, and controlling are used to analyse
the strategies media utilised. The methodology employed for the current research takes the form of
a case study by adopting the qualitative approach through an in-depth interview and observation. The
results showed that Kompas TV, through its digital platform in the form of websites, YouTube
channels, and social media, achieved an increase in the number of viewers, users, and engagement
during the pandemic. In particular, the digital aspect does not only appear in communication, but also
in the implementation of the Kompas TV strategy. The results of the study also revealed that strategies
carried out on Kompas TV can be used as a model for other television in Indonesia to emulate, in order
to sustain its business in times of crisis. |
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