Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform
Crowdfunding can provide financial aid to the underserved in a fast and safe manner. With the diffusion of technology, more people have relied on online crowdfunding platforms to fund their projects. However, researchers have found that contributors’ willingness to support the projects on crowdfundi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17625/1/42964-156760-1-PB.pdf http://journalarticle.ukm.my/17625/ https://ejournal.ukm.my/gmjss/issue/view/1396 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |