The effects of user generated content and firm generated content on millennials’ purchase intention of shariah-compliant stocks

The goal of this study is to understand how digital content marketing influences online share purchase intentions. The specific objective of this study is to determine the effect of user generated content and firm generated content on millennials’ purchase intention of online shares. The data for...

Full description

Saved in:
Bibliographic Details
Main Authors: Feroz De Costa, Norzalita Abd Aziz
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/17785/1/32010-168079-1-PB.pdf
http://journalarticle.ukm.my/17785/
https://ejournal.ukm.my/pengurusan/issue/view/1426
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Kebangsaan Malaysia
Language: English