Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
Probably the most basic tool of public relations is the media release. The purpose of media release is to be used by editors or the media people in preparing editorial for publication. A well-prepared release is required in order for it to be useful. This paper analyses the content of 420 media rele...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2010
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| Online Access: | http://journalarticle.ukm.my/181/ http://www.ukm.my/jkom |
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| Institution: | Universiti Kebangsaan Malaysia |