Kehendak dan kepuasan pelanggan IPTA terhadap perkhidmatan telekomunikasi Maxis

Kehendak dan kepuasan pelanggan IPTA terhadap perkhidmatan telekomunikasi Maxis

This study examined the customer satisfaction on Maxis Services using Importance- Performance Analysis (IPA) and Penalty Rewards Contrast Analysis. 325 respondents from public higher education institution (PHEI) students were selected randomly. The instrument of this study is questionnaire that c...

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Bibliographic Details
Main Authors: Zainol Mustafa, Nur Riza Mohd Suradi, Wan Norsiah Mohamed, Zalina Mohd Ali, Faridatulazna Ahmad Shahabuddin, Chai , Chun Fatt, Juwairiyah Mohd Ali
Format: Article
Published: Penerbit ukm 2008
Online Access:http://journalarticle.ukm.my/1851/
http://www.ukm.my/~ppsmfst/jqma/index.html
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Institution: Universiti Kebangsaan Malaysia

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http://journalarticle.ukm.my/1851/
http://www.ukm.my/~ppsmfst/jqma/index.html

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