Pemilihan bank dari sudut kualiti perkhidmatan menggunakan proses hierarki analisis
The purpose of this research is to identify the priority of the dimensions considered by bank users in terms of the service quality framework known as SERVQUAL. Three bank branches; Bank Islam, Maybank and BCB are used as alternatives and the importance of dimension and atributs of service qualit...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Penerbit ukm
2008
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| Online Access: | http://journalarticle.ukm.my/1856/ http://www.ukm.my/~ppsmfst/jqma/index.html |
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| Institution: | Universiti Kebangsaan Malaysia |