Acceptance of health messages conveyed by parasocial opinion leaders on twitter among followers
Social media does not only provide a space for individuals to communicate, but it also encourages individuals to find and share health information. This situation has led to a change in the patterns and functions of health opinion leaders that exist on social media. Health opinion leaders influence...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/18711/1/52100-174326-1-PB.pdf http://journalarticle.ukm.my/18711/ https://ejournal.ukm.my/mjc/issue/view/1451 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |