Women advertising practitioners in Malaysia: views on career satisfaction

• Main Authors: Mohd Helmi Abd Rahim, Foong, Zaai Yee, Normah Mustaffa
• Format: Article
• Language: English
• Published: Universiti Kebangsaan Malaysian 2010
• Online Access: http://journalarticle.ukm.my/1906/1/V26_2_5.pdf; http://journalarticle.ukm.my/1906/; http://www.ukm.my/jkom
• Institution: Universiti Kebangsaan Malaysia

Much has been said about gender differences in the professional field. In fact, patriarchal societies like Malaysia, is said to have a great deal of biasness favoring males still exist. It is pleasing to note that there is a profession, where gender discrimination hardly exists, and that is advertis...