Measuring customer satisfaction of service quality by fuzzy evaluation approach
Service quality plays an essential part in customer satisfaction. There are many approaches to measure customer satisfaction through delivery of service quality. One of the issue that leave the decision maker in an awkward position in selecting the most appropriate criteria available is by customer...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/19448/1/Paper-3-Firdawati-1.pdf http://journalarticle.ukm.my/19448/ https://www.ukm.my/jqma/jqma18-1/ |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
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