Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination

• Main Authors: Mohd Nazri Abdul Raji, Shahrim Ab. Karim, Farah Adibah Che Ishak, Mohd Mursyid Arshad, Mohd Aliff Abdul Majid
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2022
• Online Access: http://journalarticle.ukm.my/19813/1/48756-184742-1-PB.pdf; http://journalarticle.ukm.my/19813/; https://ejournal.ukm.my/gmjss/issue/view/1523
• Institution: Universiti Kebangsaan Malaysia

Integrating the relationship between food and tourism destination has been an important issue in the current tourism scenario. More tourism leaders globally are recognizing the important role local food can play in strengthening a rural destination’s tourism product. Thus, the purpose of this stu...