What do they really “Meme”? A multimodal study on ‘Siakap Langkawi’ memes as tools for humour and marketing
The popularity of memes has increased in this modern era as they can be highly accessible on the internet. They are significant as communication tools on social media such as tools for humour and marketing. Studies commonly explored memes in the field of marketing and business, politics, and even...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/20097/1/53916-187296-1-PB.pdf http://journalarticle.ukm.my/20097/ https://ejournal.ukm.my/3l/issue/view/1526 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |