Why audiences’ voice on developing anti-smoking messages matters
Mediated health campaigns are a significant promotive and preventive approach to public health. However, most health communication and campaigns in Indonesia tend to deliver explicit messages about the danger of addictive substances. For example, smoking is framed as harmful and unfavourable....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/20379/1/47348-186918-1-PB.pdf http://journalarticle.ukm.my/20379/ https://ejournal.ukm.my/mjc/issue/view/1527 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |